A symbol. The Apple brand dethrones Microsoft Monday beating the record for the largest market capitalization of all time. Boosted by speculation about the imminent release of new products, Apple jumped to 665.15 dollars a barrel. Multiplied by the number of outstanding shares, it reached a total market capitalization of 623.52 billion dollars.
The previous record was held by the competitor Microsoft, which reached on December 30 1999, at the meeting, at the height of the Internet bubble, a market capitalization of 620.58 billion dollars, according to statistics from the agency rating Standard and Poor’s. In closing this session capitalization was 616.34 billion. It has since largely melted, about $ 257 billion. New products, new horizons action Apple, which circulates in the sweet name “AAPL” attracts investors by the prospect of a new product release cycle with the iPad Mini and the new iPhone. The expansion of business to China, where a burgeoning middle class turns to high-tech products, also creates enthusiasm among investors. According to many specialized websites, the California group will present the iPhone 5 during a conference on September 12. Observers also plan to launch in the coming months a miniature version of the iPad tablet computer, as well as a new generation TV. Many ads that are quickly forgotten forecasts lower growth than expected, the group announced last month. According to analysts, the record reached Monday should “strengthen the positive sentiment towards action” and the stupendous rise of the title, which has increased by nearly 60% since the beginning of the year. “The portfolio managers will have to have the Apple” in their product, “due to its weight in the index and its impact on annual performance,” said Michael James, an analyst at Wedbush Morgan Securities. Before the end of the session, Apple had already beaten the record. It was enough for him to finish with action greater than or equal to 657.50 dollars to beat the record capitalization fence.