It is no news that the Argentines are very fond of Facebook, but now research has numbers and concludes that they are the most amateur of the planet to the social network created by Mark Zuckerberg.
Argentine Visitors spend online Facebook averaging 627.3 minutes per month, which puts them at the top of the world ranking of social networking addicts. Ten hours per month. 21 minutes a day. At least so says the report by consultancy ComScore, reported by the newspaper Clarin, “which was drafted last June with data from over 15 users that connect at home or in the workplace. Next in the ranking Internet users is in Thailand, with nine hours per month, and Israel, with 9 hours and 28 minutes.
In addition, 92.7% of Internet users have a profile on Argentine social network , which puts Argentina as the second country in the world, behind Philippines, where 94% of users have a profile on the website created by Mark Zuckerberg.
Considering also other social networks like Twitter and LinkedIn (a network widely used for business purposes in the southern country), time per user is around 10.4 hours, second only to Russia, with 10.7 hours.
As regards the use of email, the study says that 95.3% of Internet users have at least one e-mail. A check that email devote, on average, about 142.1 minutes per month, well above the overall average time (60.6 minutes) and more so the estimated average for Latin America (46.8 minutes).
The Argentines prefer webmail service Hotmail (now Outlook.com of Microsoft) used by 65.5% of users, followed far behind by Gmail (Google), with 15.3%, and Yahoo!, with 14.2% market share.
Maybe it’s that huge success of Facebook in Argentina that led its managers to opt for Buenos Aires as a regional platform. On September 1, Alejandro Zuzenberg, number one Facebook to Argentina, confirmed that the company will look to “services to the entire region” from their offices.
Zuzenberg said at the time that well intended “to be closer to users and advertisers” and stressed the importance of social networking, to the extent that “helps you connect better.” He recalled that Facebook has been a vital platform in the virtual world in which ” people receive information through other people “. The executive stressed the growing importance in the network advertising market and noted that 96 of the 100 largest companies advertise on Facebook